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LegalZoom Co-Founder: Trick Yourself to do the Impossible

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Is it possible to transform a staid and professionally respectable but entrenched legal industry? Yes, particularly when one of your startup founders is a multi-talented serial entrepreneur, computer scientist and lawyer. Meet Eddie Hartman, who is Chief Product Officer and a co-founder of LegalZoom, the successful startup that has become a $200+ million transformational powerhouse in the legal services industry. In this interview, Eddie talks about the critical mindset necessary for entrepreneurial success -- including tricking yourself into doing the impossible -- the importance of failure, the impact of mentors, and the personal experiences that helped him become a serial entrepreneur, inventor and industry transformer.

Nicholas Vitalari
Nicholas Vitalari
CEO / Elasticity Labs
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DOI: 10.17919/X95K5S
Vitalari, N. (2016, January 18). Legalzoom co-founder: trick yourself to do the impossible. Entrepreneur & Innovation Exchange. Retrieved June 25, 2024, from
Vitalari, Nicholas. "LegalZoom Co-Founder: Trick Yourself to do the Impossible" Entrepreneur & Innovation Exchange. 18 Jan. 2016. Web 25 Jun. 2024 <>.