How Matt Younkle Changed Music Collecting

Jon Eckhardt

by Jon Eckhardt

Category: Interviews Tags:

featured image

Matt Younkle's earliest commercial venture -- a product called "TurboTap" that poured beer faster -- almost didn't happen. His first product demo for Anheuser-Busch did not go well. But Younkle came back to TurboTap as a more seasoned entrepreneur years later, and after a successful demo at Chicago's Wrigley Field his sales took off. From this and other experiences Younkle has adopted an attitude of "grounded optimism:" enthusiasm for the future tempered by a strong business sense. It's serving him well for his newest venture, Murfie.com, a marketplace for music collectors. Here Younkle talks with the University of Wisconsin's Jon Eckhardt about his journey as an entrepreneur.


Jon Eckhardt

Jon Eckhardt

Richard M. Schulze Family Foundation Distinguished Professor / Weinert Center for Entrepreneurship / University of Wisconsin-Madison
View Profile

Publication Endorsement Editors


Cite this Article

DOI: 10.17919/X9D307
Eckhardt, J. (2016, March 21). How matt younkle changed music collecting. Entrepreneur & Innovation Exchange. Retrieved September 16, 2021, from https://eiexchange.com/content/100-how-matt-younkle-changed-music-collecting
Eckhardt, Jon. "How Matt Younkle Changed Music Collecting" Entrepreneur & Innovation Exchange. 21 Mar. 2016. Web 16 Sep. 2021 <https://eiexchange.com/content/100-how-matt-younkle-changed-music-collecting>.