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The Art of Entrepreneurship, from Toni Sikes of CODAworx

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In her years as an entrepreneur, Toni Sikes has focused on helping artists find people who will pay for their work. Her company, CODAworx, serves as an online community for painters, sculptors, fabricators, architects, designers, developers and many others. In this interview, Sikes, who is both artists' advocate and venture capitalist, talks about the importance of knowing your customer, the art of luring top talent from established companies to the uncertain world of a startup, and how to make great things happen without cash.

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Jon Eckhardt
Jon Eckhardt
Richard M. Schulze Family Foundation Distinguished Professor / Wisconsin School of Business & Wisconsin Institute for Discovery / University of Wisconsin-Madison
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Cite this Article

DOI: 10.17919/X9PK5F
Eckhardt, J. (2015, December 9). The art of entrepreneurship, from toni sikes of codaworx. Entrepreneur & Innovation Exchange. Retrieved June 22, 2024, from
Eckhardt, Jon. "The Art of Entrepreneurship, from Toni Sikes of CODAworx" Entrepreneur & Innovation Exchange. 9 Dec. 2015. Web 22 Jun. 2024 <>.