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The Power of 'Wow' to Attract New Customers

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Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That discovery shows how a truly unique product can become a must-have for consumers who never envisioned it before. But do inventors conjure up these products, or are they inspired by asking the market what it needs?  Eden Blair, a professor at Bradley University in Illinois, says it's a little of both.


Eden Blair

Eden Blair

Associate Professor of Entrepreneurship / Entrepreneurship, Technology and Law / Bradley University
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Cite this Article

DOI: 10.17919/X9Q594
Blair, E. (2016, November 14). The power of 'wow' to attract new customers. Entrepreneur & Innovation Exchange. Retrieved February 5, 2023, from https://eiexchange.com/content/244-the-power-of-wow-to-attract-new-customers
Blair, Eden. "The Power of 'Wow' to Attract New Customers" Entrepreneur & Innovation Exchange. 14 Nov. 2016. Web 5 Feb. 2023 <https://eiexchange.com/content/244-the-power-of-wow-to-attract-new-customers>.