Sign up free Log In

The Power of 'Wow' to Attract New Customers

featured image

Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That discovery shows how a truly unique product can become a must-have for consumers who never envisioned it before. But do inventors conjure up these products, or are they inspired by asking the market what it needs?  Eden Blair, a professor at Bradley University in Illinois, says it's a little of both.

Eden Blair
Eden Blair
Associate Professor of Entrepreneurship / Entrepreneurship, Technology and Law / Bradley University
View Profile

Publication Endorsement Editor

Cite this Article

DOI: 10.17919/X9Q594
Blair, E. (2016, November 14). The power of 'wow' to attract new customers. Entrepreneur & Innovation Exchange. Retrieved April 17, 2024, from
Blair, Eden. "The Power of 'Wow' to Attract New Customers" Entrepreneur & Innovation Exchange. 14 Nov. 2016. Web 17 Apr. 2024 <>.