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Eden Blair


Authored Resources

Why the L3C Label May Not Help Socially Responsible Companies Sell More

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A study of more than 300 consumers found that knowing a company was an L3C did not make people more likely to buy its products.

What Happens When a Kickstarter Project Fails to Deliver Rewards

87355 views

A successful crowdfunding campaign can still end badly. This case shows how missed rewards, poor communication and unclear use of funds can destroy backer trust.

How Entrepreneurs Create Value by Finding Overlooked Opportunities

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Large companies may overlook promising products and markets. Entrepreneurs can turn those neglected opportunities into useful products and successful businesses.

The Power of 'Wow' to Attract New Customers

3755 views

A truly unique product can become a must-have for consumers who never envisioned it before.

Overfunded Crowdfunded Projects: An Even Bigger Headache?

4098 views

Having too much of a good thing can create unexpected, complex problems and significant legal and strategic issues for the entrepreneur.


Editors’ Picks

Critical Aspects of Owners Agreements

In virtually any proposed business venture with two or more owners, there are many issues to be identified, negotiated and reflected in appropriate organizational agreements. This is an outline of typical owners issues to negotiate in new business ventures.