Building a Company Step by Step, Ch. 8: Introduction to Customer Validation
by Jon Eckhardt
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EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview with Dan Reich explores Chapter 8: Introduction to Customer Validation.
Reich has started several companies, which in total have raised over $100 million in venture capital. He is the co-founder of Troops, a technology company building a mobile customer relationship management system, and Tula, a health and beauty line sold through QVC and at Ulta Beauty stores.
In this interview with EIX Editor Jon Eckhardt, Reich talks about the importance of testing and experimenting to determine how a product or service will be sold, before committing money, people and infrastructure towards something that may not work out.
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DOI: 10.32617/729-61b9e98fb7760Loading Comments...
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Copa Di Vino
http://www.copadivino.com/Shark Tank is a popular resource for many entrepreneurship educators. While there are a number of outstanding episodes that can be used in the classroom, there are is a two episode arc focused on Copa Di Vino, a winery that produces and distributes wines in a unique portable packaging. I find these episodes especially useful in teaching concepts related to understanding your business model, the value of IP, and the role of investors. The first episode is episode 205 during season 2 of Shark Tank. The second episode is episode 308 in season 3. These episodes are legitimately available, for a fee, for high quality streaming from sites such as Amazon.com and Hulu. The content can sometimes be found on sites such as Youtube, although the copies on these sites are not generally in adherence with copyright laws and the quality can be inconsistent. Resources – Copa Di Vino Website http://www.copadivino.com/ ABC News Report on Shark Tank Missing the Investment - http://abcnews.go.com/Business/multi-million-dollar-product-shark-tank/story?id=23051424 Amazon.com Link Season 2 https://www.amazon.com/Week-1/dp/B0050JQJ56/ref=sr_1_5?ie=UTF8&qid=1473518622&sr=8-5&keywords=shark+tank Season 3 https://www.amazon.com/gp/product/B0070YR5Z2?ref_=aiv_dp_season_select
