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Making Entrepreneurial Decisions in an Age of Disruption

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Entrepreneurs are accustomed to making decisions amid uncertainty. But sometimes that uncertainty can be compounded by prolonged, disruptive changes in the business environment. In this blog post I offer some advice for entrepreneurs trying to make decisions amid the environmental changes posed by the ongoing pandemic. The advice draws on decades of research into the process of strategic decision making in new ventures. I hope it can be of use to some of today's entrepreneurs.


Daniel Forbes
Daniel Forbes
Senior Editor for EIX & Associate Professor / Carlson School of Management / University of Minnesota
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DOI: 10.32617/546-5f0f14c57770d
Forbes, D. (2020, July 15). Making entrepreneurial decisions in an age of disruption. Entrepreneur & Innovation Exchange. Retrieved July 12, 2024, from
Forbes, Daniel. "Making Entrepreneurial Decisions in an Age of Disruption" Entrepreneur & Innovation Exchange. 15 Jul. 2020. Web 12 Jul. 2024 <>.