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Venture Helps Artisans with Special Needs Find Markets

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Yad, an eFest2019 finalist company, has a social mission at its heart: it aims to help Guatemalan artisans with special needs express themselves through art, and then find retailers who can help them reach markets for their work. In this video, Yad founder and Babson College graduate Deborah Cohen talks with EIX's Kim Eddleston about her mission and her journey so far.

Additional Search Terms: eFest, student entrepreneurs, mission-driven, helping others

To learn more about eFest, EIX's competition for undergraduate business ideas, click here.

Kimberly Eddleston
Kimberly Eddleston
Schulze Distinguished Professor of Entrepreneurship / D'Amore-McKim School of Business / Northeastern University
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Cite this Article

DOI: 10.32617/425-5d421b620aa55
Eddleston, K. (2019, July 31). Venture helps artisans with special needs find markets. Entrepreneur & Innovation Exchange. Retrieved June 25, 2024, from
Eddleston, Kimberly. "Venture Helps Artisans with Special Needs Find Markets" Entrepreneur & Innovation Exchange. 31 Jul. 2019. Web 25 Jun. 2024 <>.