
The Founder Storytelling Framework: Match Your Pitch to Your Market’s Stage
Research shows how to tailor your narrative for nascent, emergent, and mature markets—so investors and customers instantly “get it” and act.

Research shows how to tailor your narrative for nascent, emergent, and mature markets—so investors and customers instantly “get it” and act.

These awards recognize exceptional thought leadership, clarity of perspective, and the ability to bridge research and practice
Editor's Pick
Leonardo Da Vinci by Walter Isaacson
By all accounts, DaVinci was a genius. But along with the Mona Lisa and Vitruvian Man, he also had a long trail of inventions that never panned out and ideas that never went anywhere. This book delves into the polymath's fascinating processes, his successes and frustrations, and holds lessons for innovators everywhere. Don't miss the last chapter, where Isaacson summarizes the key things that entrepreneurs can learn from Leonardo.
https://www.amazon.com/Leonardo-Vinci-Walter-Isaacson/dp/1501139169/ref=sr_1_1

‘Epic Disruptions’ author Scott Anthony, a Dartmouth Professor and acolyte of the late Clay Christensen, shares surprising facts about 11 world-changing breakthroughs.

Even if you're not planning to sell, the same disciplines investors look for—transparent reporting, sound governance, and strategic clarity—also drive stronger performance.

In Japan, family businesses are encouraged to help one another for the benefit of their shared customers and their community. It has helped them survive setbacks and thrive.
Getting Financing for Your Venture

A franchisee will take some risk, like an entrepreneur, but will have far more discretion in the operation of their business than an employee.

We are launching a short Audience Discovery Survey to learn what you value most, including the formats you prefer, the topics you rely on, and how EIX can support your goals more effectively.

When deciding to grow, some firms can create more durable value by choosing capital providers with strong, local relationships and place-based knowledge, rather than scaling up through a VC.
Supported by the Richard M Schulze Family Foundation