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Regular issue

July 20, 2022 - Issue #66

How Startups Can Prepare for Hard Times

A new business is like bringing another dependent into your home: It will cost you money until it grows and stabilizes. Manage your personal expenses in the meantime.

Should You Sell or Hold That Patent?

A patent in the right hands can be a win-win for both the buying and selling firms and for consumers, but competitive worries can spur stalemates that benefit nobody.

Naming a Business? Go With Your Gut

This Wall Street Journal article explains the difference between new business owners, who often choose a literal name for their firm, and experienced ones, who pick a name that will stir a primal feeling.

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Supported by the Richard M Schulze Family Foundation

Supported by the Richard M Schulze Family Foundation