Interest: Innovation Strategy
Industry:
Interviewee:
By Sharon Belanzon, Aaron K. Chatterji and Brendan Daley Business history is filled with legendary companies named for their founders: Hewlett-Packard, Procter & Gamble, Johnson & Johnson,
Research on 1.8 million firms suggests businesses named after their owners may gain a performance advantage while putting the founders' reputation at greater risk.
