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Startups often struggle not because their products are weak, but because customers don’t understand the problem they solve. Thought leadership marketing can help entrepreneurs educate the market, explain complex solutions and accelerate adoption.
The rise of Andreessen Horowitz holds important lessons for today's tech entrepreneurs and VCs introducing products and services whose benefits are hard to understand.
Tom Davenport, an acclaimed author of AI books, and Glenn Leibowitz, recognized as a LinkedIn Top Voice, say AI and ChatGPT are no substitute for original thinking.