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Dr. Yoel Asseraf

Dr. Yoel Asseraf Public Member EIX Editor Reviewer - EIX
Member Since: June 22, 2023
Head of MBA (Chair) MBA Ruppin Academic Center
Bio:

Interest: global entrepreneurship  Research Insight  international business model  Agility 

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Authored Resources

Simple Rules Can Power Up Your Global Strategy

47956 views

As Lego, Unilever, and Apple have shown, a simple but memorable strategy statement can create a common mindset, regardless of cultural and language differences.

Entrepreneurs Need an Agile Mindset and Agile Slack

200512 views

Companies must view change as a strategic opportunity -- and set aside enough resources to seize those opportunities quickly.

Responsible Creativity: Turning Ideas into Business Reality

1050877 views

Without the guardrails of marketing capabilities and disciplined execution, unbridled creativity can hurt financial and strategic results, a study of international ventures showed.

Agile Companies Need Both Freedom and Discipline

204 views

True agility is not about abandoning structure. Research suggests that companies need an agile culture that allows for creativity, market focus, and disciplined execution.