Public Member
Interest: Branding
Industry:
Interviewee:
As trillions in family-owned companies shift to next-generation leaders, one critical asset is being ignored: the brand. Here’s why brand value—often nearly 20% of enterprise worth—erodes during succession and how families can protect it.
The challenge during succession is that not every inherited element deserves to be preserved. But not every piece of the legacy is safe to disrupt, either.
