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Alec Johnson


Authored Resources

A Lemonade Stand Project That Teaches Students How to Start a Business

11532 views

Students launch real ventures, earn revenue and learn from peers in this experiential entrepreneurship course built around a simple constraint: the spirit of a lemonade stand.

Will Music Schools Embrace Multimedia Software?

43047 views

A brilliant but non-techie entrepreneur's great idea -- helping students share digital audition recordings with music schools -- hit some unexpected issues.

Pitching and Evaluating a Venture: The Case of TeamGenius

10152 views

How can entrepreneurs build a case for external investment, and how do investors evaluate the ventures pitched to them? This case offers some answers to these questions.

Validation vs. Learning: What Went Wrong With FamDoo?

26716 views

The creators of a digital tool for parents to motivate their children had validated their idea through research, but the company failed. This case study and course explore what should have been done.