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Alec Johnson


Authored Resources

'The Lemonade Stand Project:' A Refreshing Approach to Teaching Undergrads

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The very first course in most undergraduate entrepreneurship concentration sequences has traditionally been a survey course, designed to give students a theoretical framework and practical

Will Music Schools Embrace Multimedia Software?

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A brilliant but non-techie entrepreneur's great idea -- helping students share digital audition recordings with music schools -- hit some unexpected issues.

Pitching and Evaluating a Venture: The Case of TeamGenius

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How can entrepreneurs build a case for external investment, and how do investors evaluate the ventures pitched to them? This case offers some answers to these questions.

Validation vs. Learning: What Went Wrong With FamDoo?

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The creators of a digital tool for parents to motivate their children had validated their idea through research, but the company failed. This case study and course explore what should have been done.