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EXECUTIVE SUMMARY:

Markets are a strong mechanism that force entrepreneurs to produce outputs that are useful to customers. Ironically and sadly, schools that groom future entrepreneurs too often don’t consider them as customers when they decide which topics to research. Universities need to switch their focus towards research that will benefit practicing entrepreneurs and business people, rather than their own citation count.

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Jon Eckhardt
Jon Eckhardt
Richard M. Schulze Family Foundation Distinguished Professor / Wisconsin School of Business & Wisconsin Institute for Discovery / University of Wisconsin-Madison
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James C Wetherbe
James C Wetherbe
Richard Schulze Distinguished Professor / Rawls College of Business / Texas Tech University
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Cite this Article

DOI: 10.17919/X9NK54
Eckhardt, J., & Wetherbe, J. (2016, February 9). Connecting business research to practice. Entrepreneur & Innovation Exchange. Retrieved March 29, 2024, from https://eiexchange.com/content/126-connecting-business-research-to-practice
Eckhardt, Jon, and James C Wetherbe. "Connecting Business Research to Practice" Entrepreneur & Innovation Exchange. 9 Feb. 2016. Web 29 Mar. 2024 <https://eiexchange.com/content/126-connecting-business-research-to-practice>.