Connecting Business Research to Practice
Markets are a strong mechanism that force entrepreneurs to produce outputs that are useful to customers. Ironically and sadly, schools that groom future entrepreneurs too often don’t consider them as customers when they decide which topics to research. Universities need to switch their focus towards research that will benefit practicing entrepreneurs and business people, rather than their own citation count.
Cite this ArticleDOI: 10.17919/X9NK54
Eckhardt, J., & Wetherbe, J. (2016, February 9). Connecting business research to practice. Entrepreneur & Innovation Exchange. Retrieved June 8, 2023, from https://eiexchange.com/content/126-connecting-business-research-to-practice
Eckhardt, Jon, and James C Wetherbe. "Connecting Business Research to Practice" Entrepreneur & Innovation Exchange. 9 Feb. 2016. Web 8 Jun. 2023 <https://eiexchange.com/content/126-connecting-business-research-to-practice>.