Vegan Venture: Mission Drives Success for Restaurant Chain

Nicole Marquis, founder of Philadelphia's HipCityVeg vegan restaurant chain, strongly believes in a holistic approach to living and managing a venture. In this interview with EIX Editor Donna De Carolis, Marquis talks about how her commitment to veganism shapes her own sense of well-being and helps her run a successful business. "When you are working towards a greater good," she says, "there's an incredible energy behind you that keeps you going through the challenges."
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Advice, Best Practices and Inspiration for Women Entrepreneurs
Additional search terms: women, feminism, female founders, women business owners, glass ceiling, restaurants, vegan, vegans, restaurants for vegans, mission-driven startups
Cite this Article
DOI: 10.17919/X9DS38Comments
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The Startup Owner's Manual
Blank, Steve, and Bob Dorf. 2012. The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. K&S Ranch, Inc.Steve Blank is a former entrepreneur and teacher who invests in startups; Bob Dorf has a background in venture capital. Their book helps entrepreneurs follow a process that will reduce their risks of over-investing in ideas too quickly, and likely improves the odds that entrepreneurs are on the right path by discovering a way to meet the needs of an unknown body of customers in a way that's repeatable. The book’s processes for entrepreneurs are very similar to the scientific process that scholars use to discover make new inventions and new academic discoveries. The book is a must-read for aspiring entrepreneurs.
