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Building a Company Step by Step Ch. 11: Product and Company Positioning

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EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This episode focuses on Chapter 11: Develop Product and Company Positioning, and features Corey Capasso of Urbint, a technology company that offers solutions for predicting and stopping threats to critical infrastructure and workers. His clients include energy companies, utilities and cable companies. In August 2021 Urbint received $60 million through a Series C investment round led by Energize Ventures.

In this interview with EIX Editor Jon Eckhardt, Capasso talks about his experiences as a serial entrepreneur -- starting with selling athletic shoes on eBay in high school -- and about how his current company has evolved from a technology prep platform to a product solution suite of different offerings for different operational programs within energy companies. He also talks about how the pandemic and climate change have stress-tested infrastructure, and the role that artificial intelligence and technology can play in preventing disasters.

 

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Jon Eckhardt

Jon Eckhardt

Richard M. Schulze Family Foundation Distinguished Professor / Weinert Center for Entrepreneurship / University of Wisconsin-Madison
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Cite this Article

DOI: 10.32617/726-61e84c5b25747
Eckhardt, J. (2022, January 19). Building a company step by step ch. 11: product and company positioning. Entrepreneur & Innovation Exchange. Retrieved May 24, 2022, from https://eiexchange.com/content/Building-a-company-step-by-step-ch-11-product-and-company-positi
Eckhardt, Jon. "Building a Company Step by Step Ch. 11: Product and Company Positioning" Entrepreneur & Innovation Exchange. 19 Jan. 2022. Web 24 May. 2022 <https://eiexchange.com/content/Building-a-company-step-by-step-ch-11-product-and-company-positi>.