Building a Company Step By Step, Ch. 4: Your Customer Hypothesis
EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview with serial entrepreneur Brian Wiegand focuses on Chapter 4, State Your Business Model Hypothesis.
Wiegand has co-founded five companies -- one of which he sold to Microsoft -- and is now a co-founder of Spin, a social media app that brings the Tik Tok experience to shopping. In this discussion he talks about whether a founder should be a visionary or a manager of uncertainty, whether to tie product development to the total market or addressable market, whether a bottoms-up or top-down approach to defining the market works best, and how a minimum viable product helps new companies focus resources and marketing.