How Seth Goldman Built Honest Tea Around a Social Mission

Seth Goldman shares how Honest Tea used market-based solutions to reduce sugar, promote healthier choices and pursue a broader sustainability mission.

Seth Goldman, founder and "TEO" of Honest Tea, believes in market-based solutions to social problems.  In this discussion with Dave Feldman, he talks about how he integrates his business with his personal mission: sustainability and making people healthier.  He's worked to dramatically reduce sugar in his tea products and is also working with an initiative called Beyond Meat, which is exploring plant-based solutions to meet mankind's protein needs.  Goldman also talks about the importance of the right partners.

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