For the Best Customer Data, Look Beyond the Market
Hobbyists and passionate "early adopters" often point the way to potential commercial successes.
Hobbyists and passionate "early adopters" often point the way to potential commercial successes.
The most successful entrepreneurs are not superheroes, but human beings who know how to listen to the market and act.
Editor's Pick
Sell More Faster
Swartzfarb is a product-market fit and a sales expert and his book's 182 pages provide startup founders with an easy-to-follow guide for building and scaling their sales organizations. Considering that many startups fail because they can’t grow revenues early enough, Swartzfarb’s sales framework focuses on what’s most important: who is your customer, what product do they really need, and why do they need it.
Amos Swartzfarb
Here’s one factor you shouldn’t overlook when deciding where to expand: the age of the people in your new market.
Evaluate the market, then see if you can get more business from legacy customers or change to meet the needs of a tangential market.
Facebook, Instagram, Twitter and other platforms can connect you directly to people already interested in what you offer.
Here's what you need to know about SEO, PPC, influencer marketing and content marketing -- all tools that will get you noticed.
A truly unique product can become a must-have for consumers who never envisioned it before.
Looking for an introductory framework on marketing communication for startups? See this great article from Steve Blank.
Great article by Gary Dushnitsky and Sayan Sarkar on how sunny days make venture capital firms more likely to respond positively to a pitch from an early stage startup venture!
Supported by the Richard M Schulze Family Foundation