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By Eden Blair and Tanya Marcum on Tue Apr 12 2016
A successful crowdfunding campaign can still end badly. This case shows how missed rewards, poor communication and unclear use of funds can destroy backer trust. Introduction In October of 2014, Read more |
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By James C Wetherbe on Tue Feb 09 2016
How did a one-hour meeting with FedEx founder Fred Smith lead to $1 million for university research? Preparation, relevance and a clear business case made the difference. Corporate funding helps make Read more |
