Talk With Real Customers Before the Launch
by Kimberly Eddleston and Dan Holland
Download PDF
As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has never been better. EIX panelists Heidi Neck of Babson College, Kim Eddleston of Northeastern University and Dan Holland of Utah State University discuss how entrepreneurs can test the waters before they roll out their business ideas.
View Profile
View Profile
Cite this Article
DOI: 10.17919/X93G6HComments
Editor's Pick
Editors' Picks are resources that our editors think are worthy of sharing. Check out all picks, or use the refresh button in the upper right to see another pick below.
One Tough Mother
https://www.amazon.com/One-Tough-Mother-Taking-Business/dp/0786719141One Tough Mother is not an academic text but an inspirational autobiography from the late Gert Boyle. It is the story of her inheriting her father’s sporting goods business and the unexpected death of her husband when she was 46. Gert rebuilt the company that is now one of the finest examples of G3 family enterprise ownership of a publicly traded global company.
