Sign up free Log In

Talk With Real Customers Before the Launch

Kimberly Eddleston Dan Holland

by Kimberly Eddleston and Dan Holland

Category: Commentary Tags: Marketing Research Methods Strategy Entrepreneurship

featured image

 

As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has never been better.  EIX panelists Heidi Neck of Babson College, Kim Eddleston of Northeastern University and Dan Holland of Utah State University discuss how entrepreneurs can test the waters before they roll out their business ideas.

 

Kimberly Eddleston
Kimberly Eddleston
Schulze Distinguished Professor of Entrepreneurship / D'Amore-McKim School of Business / Northeastern University
View Profile
Dan Holland
Dan Holland
Associate Professor of Entrepreneurship / Jon M. Huntsman School of Business / Utah State University
View Profile

Publication Endorsement Editor

David Deeds
David Deeds

Cite this Article

DOI: 10.17919/X93G6H
Eddleston, K., & Holland, D. (2016, November 7). Talk with real customers before the launch. Entrepreneur & Innovation Exchange. Retrieved October 30, 2024, from https://eiexchange.com/content/239-talk-with-real-customers-before-the-launch
Eddleston, Kimberly, and Dan Holland. "Talk With Real Customers Before the Launch" Entrepreneur & Innovation Exchange. 7 Nov. 2016. Web 30 Oct. 2024 <https://eiexchange.com/content/239-talk-with-real-customers-before-the-launch>.