The Odyssey of Isomark's Life-Saving Technology
by Jon Eckhardt
Download PDF
Joe Kremer's company, Isomark, provides life-saving technology that can detect potentially deadly illnesses early through a simple breath test. In this interview Kremer talks about how Isomark was launched with the help of the Wisconsin Alumni Research Foundation. He also discusses the importance of keeping your cool; how crises in a business can lead to pivot points and new opportunities; and how momentum -- whether it's from a product improvement or a new investor -- helps new and growing businesses break through walls.
View Profile
Cite this Article
DOI: 10.17919/X9001VComments
Related Reading
Nicholas Vitalari
Daniel ForbesEditor's Pick
Editors' Picks are resources that our editors think are worthy of sharing. Check out all picks, or use the refresh button in the upper right to see another pick below.
The Lean Start Up
Eric Ries, Crown Publishing, 2011This book is useful for the one-person start up all the way up to the corporate board launching a new endeavor. It provides a powerful framework for innovation and lean thinking for both current and new entrepreneurs. It provides a method for managing innovation through minimum viable products, evolving them through learning with actionable metrics to achieve successful products and services.
