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The Odyssey of Isomark's Life-Saving Technology

Jon Eckhardt

by Jon Eckhardt

Category: Interviews Tags:

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Joe Kremer's company, Isomark, provides life-saving technology that can detect potentially deadly illnesses early through a simple breath test. In this interview Kremer talks about how Isomark was launched with the help of the Wisconsin Alumni Research Foundation.  He also discusses the importance of keeping your cool; how crises in a business can lead to pivot points and new opportunities; and how momentum -- whether it's from a product improvement or a new investor -- helps new and growing businesses break through walls.

Jon Eckhardt
Jon Eckhardt
Richard M. Schulze Family Foundation Distinguished Professor / Wisconsin School of Business & Wisconsin Institute for Discovery / University of Wisconsin-Madison
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DOI: 10.17919/X9001V
Eckhardt, J. (2015, June 10). The odyssey of isomark's life-saving technology. Entrepreneur & Innovation Exchange. Retrieved June 25, 2024, from
Eckhardt, Jon. "The Odyssey of Isomark's Life-Saving Technology" Entrepreneur & Innovation Exchange. 10 Jun. 2015. Web 25 Jun. 2024 <>.