Learn from Leaders #5: Growing the Business
by Daniel Forbes and Jon Eckhardt
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This is the final video in our exclusive series called "Learn from Leaders," featuring advice for early-stage entrepreneurs and innovators from founders and CEOs of groundbreaking companies. Each of our Learn from Leaders videos focuses on an important step in launching a company. This one focuses on how to take your business to the next level of growth, including the types of growth to avoid.
Our interview subjects include Best Buy founder and retired CEO Dick Schulze; Scott Nash, founder of Mom's Organic Market; Seth Goldman, founder of Honest Tea; Linda Hall, former CEO of MinuteClinic; and Jeff Freeland Nelson, founder of Yoxo Toys.
Video produced by John Buday
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DOI: 10.32617/630-6037cfdbe74a2Comments
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Disciplined Entrepreneurship
Bill Aulet, Wiley, 2013By nature entrepreneurship tends to be a chaotic process of trying, failing, inventing and reinventing. "Disciplined Entrepreneurship" provides a useful structure that reduces this chaos, by providing 24 steps to track and progress through the entrepreneurship process. The steps are not simply sequential. Rather, entrepreneurs will go backwards and forwards within the steps as new challenges and obstacles arise. Nonetheless, the 24-step framework works as a useful road map to ensure key activities are not overlooked and the process is well managed.
