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By Susana C. Santos, Sílvia Costa, Kourosh Shafi, Xaver Neumeyer and Madison Miller on Mon Jun 08 2026
New research shows that tweets and campaign buzz can significantly increase crowdfunding success for women-led ventures. Women entrepreneurs have long faced a well-documented disadvantage when it Read more |
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Crowdfunding is a powerful tool for nascent entrepreneurs seeking to raise money for their ventures. But many entrepreneurs don't realize that popular crowdfunding platforms such as Kickstarter might Read more |
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New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read more |
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It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et al., Read more |
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By Sandy Yu and Lee Fleming on Wed Apr 10 2019
By Sandy Yu, Scott Johnson, Chiayu Lai, Antonio Cricelli and Lee Fleming As Silicon Valley, Boston and metropolitan New York show, entrepreneurship can drive the prosperity of a region -- creating Read more |
