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Tag: Entrepreneurship

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By Ethan Mollick on Mon Nov 07 2016

This classroom exercise helps students test startup assumptions quickly using surveys, interviews and A/B testing, then use the evidence to refine their ideas. Many entrepreneurship classes focus on Read more

By Daniel Forbes and Eden Blair on Thu Nov 03 2016

Large companies may overlook promising products and markets. Entrepreneurs can turn those neglected opportunities into useful products and successful businesses. Entrepreneurs play a huge role in Read more

By Ken Harrington, Dave Feldman and Nicholas Vitalari on Mon Oct 31 2016

Mission-driven companies must protect both impact and financial health. This discussion explores how authenticity can help entrepreneurs balance purpose with profit. Can a socially conscious company Read more

By Yasuhiro (Yasu) Yamakawa and Brett Smith on Mon Oct 31 2016

Entrepreneurs can develop empathy by observing people directly, setting aside assumptions and learning from real-world experience before designing solutions. Successful entrepreneurs not only Read more

By Eapen Chacko and Brent Goldfarb on Mon Oct 31 2016

Eapen Chacko and Brent Goldfarb debate whether founders need a formal business plan before raising money and building a new venture. For a new venture, a business plan is an essential part of Read more

By Richard Schulze and Ritch Sorenson on Mon Oct 31 2016

Successful transitions require founders to accept that new leaders may need to change how the company serves customers, manages employees and competes. Much has been written about how family Read more

By Lou Marino on Thu Oct 13 2016

Jim Martin and the Sharks disagreed over where Copa Di Vino created the most value, raising key questions about IP, control, valuation and investor relationships. Shark Tank is a popular resource for Read more

By Michael Morris on Wed Oct 12 2016

Students create unconventional but workable marketing ideas for real companies while learning how innovation can reshape products, pricing, promotion and distribution. Sleepovers at mattress stores, Read more

By Sharon Alvarez on Tue Oct 11 2016

Wakefield Seafoods turned king crab from an unwanted catch into a major industry by inventing harvesting methods, creating demand and surviving repeated setbacks. While king crab fishing is among the Read more

By Charles Eesley on Mon Oct 03 2016

Analysis of more than 26,000 students suggests that team participation and mentorship can substantially improve engagement and completion in online learning. This resource is meant to help educators Read more