Category: Education and Teaching

The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and then Read more

The film examines the role of tangible, non-living everyday objects - from chairs to computers to toothbrushes - and the people who design them. I'd like to recommend the film Objectified as a useful Read more

Students and teachers can use the Business Model Canvas to describe, organize and design a business model for an entrepreneurial venture or a business development opportunity in an existing business. Read more

It doesn't work if a presentation is 95% perfect, but if the remaining 5% includes a "show stopper" that signals that the idea or the team behind it just won't make it in the real world. We've all Read more

Andrea Waltz, author of " Go for No !," talks about why you should never settle for yes. From LensCrafters employee to successful entrepreneur and top selling author of " Go for No !," Andrea Waltz Read more

How many professors can say that students talk about what they learned in their class during a job interview? Or that their students routinely save small businesses from the brink of bankruptcy? Read more

The very first course in most undergraduate entrepreneurship concentration sequences has traditionally been a survey course, designed to give students a theoretical framework and practical Read more

Designed for strategy and entrepreneurship classes at the undergraduate and graduate level, this activity challenges students’ mental models and sets the stage for a fruitful discussion about Read more