Category: Education and Teaching

High-impact entrepreneurship programs need a clear purpose, strong curriculum, experiential learning, effective structure and meaningful measures of student outcomes. Over the past 25 years, Read more

Students redesign Lindor truffles for new customers while learning product strategy, creativity, branding, packaging and advertising. The purpose of this exercise is to help entrepreneurship students Read more

Objectified gives students a behind-the-scenes look at ideation, product design, customer empathy and the environmental impact of everyday products. I'd like to recommend the film Objectified as a Read more

This manual transmission driving school case teaches students the nine parts of the Business Model Canvas and how customer feedback can reshape a venture. Students and teachers can use the Business Read more

One glaring mistake can undermine an otherwise excellent pitch. Learn how research, preparation, clear messaging and practice can eliminate investor doubts. We've all seen a presentation, sales pitch Read more

Andrea Waltz, author of " Go for No !," talks about why you should never settle for yes. From LensCrafters employee to successful entrepreneur and top selling author of " Go for No !," Andrea Waltz Read more

Student teams help real entrepreneurs solve business problems while gaining hands-on experience in research, marketing, strategy and client management. How many professors can say that students talk Read more

Students launch real ventures, earn revenue and learn from peers in this experiential entrepreneurship course built around a simple constraint: the spirit of a lemonade stand. The very first course Read more

This classroom activity uses an open trading market to challenge students’ assumptions, expose restrictive mental models and help them practice the flexible thinking entrepreneurs need. Read more